LAUDE the Label began as one woman’s way of doing her part to end family separation due to the economic insecurity facing women all across the world. Founder, Carly Burson, put her years of fashion-industry experience to work, designing goods that would help makers in artisan communities access the global marketplace and create sustainability where there had been vulnerability and insecurity.
What began as a group of eight women in 2014 has grown to a worldwide community of over 518 artisans. Though we have grown, we have always prioritized the quality, health & sustainability of our partnerships over the quantity of them.
Carly’s vision for minimalist designs in high quality, eco-friendly materials that can be worn for years has remained central to LAUDE the Label’s design philosophy from the beginning. Each year, new efforts in environmental consciousness and new strides in holistic employment of women across the world bring us closer toward our vision of honoring the earth & maker equally to the consumer.
BUILT BY WOMEN
Our future is female.
We are proud to support women artisans in five countries — Guatemala, Honduras, Haiti, India, and Peru. Today, 85 percent of the world’s garment workers are women. Yet they are drastically underpaid, overworked and trapped in a cycle of poverty. LAUDE the Label offers a hopeful alternative, employing and empowering women around the world.
This is why we exist, and it drives everything we do.
And while we genuinely love to support other women, we also know from research and experience that women are the key to eradicating global poverty. Women comprise more than three-quarters of our workforce, and the effect is exponential. When women are empowered to earn an income, they reinvest 90 percent of that income back into health, education, food, children and their communities, compared to 30 percent for their male counterparts.
“A woman usually plays a very important role in her family and I’m finally learning that’s the same for me. Since I started working I have become the glue that binds my family together.” – Jaimala, Partner in India
We invest in the people behind our products. Our artisans are paid fair-trade wages, we pay our artisans on time, and we understand that families depend on this income in order to meet basic needs. In countries where we operate, a fair-trade wage is 2 to 3 times more than the minimum wage. Being paid fairly & promptly means our employees can pay for housing and food, childcare and health care. It means our artisans can support themselves and their families. A fair-trade wage means dignity and opportunity.
SAFE & MEANINGFUL WORK ENVIRONMENTS
No one should fear going to work.
LAUDE the Label believes artisans everywhere should have access to safe, healthy working environments. We partner with groups that are committed to providing inspiring, community-focused studios where our artisans can meaningfully create your pieces. Much of the fashion industry employs grueling 15 to 16 hour workdays. At LAUDE the Label, our artisans work 6 to 8 hours a day, with many who live in remote, rural areas working from home. Each partner must strictly abide by our Code of Conduct and Restricted Substance List. Every year, we spend time on the ground in the studios and countries where our products are made to ensure the highest standards of safety and fair, empowering treatment for all makers are being upheld.
Beautiful, sustainable apparel should be accessible to everyone.
We work closely with our artisans to offer our products directly to consumers, cutting out middlemen and excessive mark-ups. In fact, LAUDE the Label takes only half of the mark-up of its competitors, ensuring our customers receive the best possible value. Instead of constantly promoting our products, we carefully set a more accessible, lower price from the beginning. We also exclude certain items from our wholesale linelist to offer them at a better price to our direct customers. Finally, we are always working toward cost efficiencies in our production practices (buying textiles in bulk, investing in new machinery, etc.) and we promise to pass those savings along to you.
DESIGNED TO LAST
The disposable mentality of fast fashion comes with a high price. An astounding 92 million tons of clothes are dumped in landfills around the world each year. On average, people keep fast-fashion apparel pieces for only 35 days before tossing them.
To us, this is unacceptable, and evidence proves this is doing significant damage to our planet and economies everywhere. This is why LAUDE the Label believes in slow fashion and meaningful consumption. From apparel to accessories, we design timeless pieces in classic silhouettes and high quality materials. Years from now, our clothes should live in your closet, not a landfill.
For too long, the fashion industry has been one of the world’s leading polluters and consumers of water. At LAUDE the Label, sustainability is at the core of our mission.
Our manufacturing process is free of toxic chemicals and dyes. We never use synthetic fibers, which are made from plastic and do not biodegrade even in landfills. Nearly all of our products are made with upcycled or organic materials, such as cotton and linen, and all of our paper collection and in-store packaging is created using upcycled materials that otherwise would have ended up in landfills. We design pieces specifically to use remnants from our own productions.
Our practices have helped us reduce our carbon emissions, lessen water and energy use and vastly minimize the consumption of new raw materials. This year, we are excited to introduce a new carbon offset program that carefully analyzes our remaining carbon emissions and plants trees to responsibly offset them.
We are committed to earning your trust through transparency & third-party certifications.
Laude The Label is proud to be a Certified B Corporation®. As such, we have been thoroughly evaluated, tested and verified to meet the highest standards of social and environmental performance, transparency, and accountability. Certified B Corps are legally required to consider the impact of their decisions on every worker, customer, community, supplier, and the environment. This makes us part of a community of businesses creating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
We are also proud to be Fair Trade Federation Members. As members of the Fair Trade Federation, we make the deepest commitment to fair trade. We undergo rigorous screening and strive to create positive change through all of our work: socially, economically, and environmentally. We work with small, women-owned studios and artisan groups in holistic, long-term partnerships. These relationships go beyond ensuring fair wages and safe working conditions — they support producers in strengthening their communities and grow their businesses sustainably.
PROGRESS OVER PERFECTION
The ideal of sustainability is constantly evolving, so our processes and models must too. This is why we believe in annual impact reports that allow us to share what and how we are doing.
Our 2020 Impact Report is now published. This report includes meaningful impact statistics, stories and milestones we created together last year as well as our goals for 2021. Please take the time to read it. As a customer, you are part of this impact and we are forever grateful for the things we can accomplish together in honoring the earth and the maker.
We aim to progress everyday toward the goals we have set. We understand that perfection takes time and is an ever-moving target, but we commit to transparency in the areas we are succeeding in alongside the areas we have room to grow in.